For work enquires / collaborations feel free to contact me at moiraletby.contact@gmail.com.
For work enquires / collaborations feel free to contact me at moiraletby.contact@gmail.com.
A digital campaign proposal for Rokit Vintage embracing Gorp- core & Wellbeing trends.
Gorpcore, a rising fashion move- ment, blurs the lines between outdoor utility wear and vintage style—a trend that perfectly res- onates with Rokit Vintage’s time- less appeal.
Inspired by these trends, I craft- ed a campaign that not only re- flects Rokit Vintage’s iconic 60’s aesthetic but also draws inspi- ration from the authentic visual language found on platforms like Depop, where independent sell- ers showcase vintage pieces in a relatable and unfiltered way.
My campaign was born out of a post-lockdown world, where people were eager to explore the outdoors and express their individuality through fashion. It’s about combining style with func- tionality, embracing the spirit of adventure, and reconnecting with nature.
- Pitch
- Campaign Design Concept
- (2020)