Graphic designer based in London. Specialising in editorial design, typography, print design, zine production, digital design, video editing & social media. Companies I’ve worked with include Peckham Levels, The Leanne Pero Foundation, Mixmag, The Digital Fairy, Foundation.FM, Worldwide FM, Young Artists, XL Recordings, Mr. Scruff and more.

For work enquires / collaborations feel free to contact me at moiraletby.contact@gmail.com.

Download my PDF portfolio & CV here. 
Work



WORD OF MOUTH

Word Of Mouth is an online travel guide providing guides, tools and tips for your travels that are recommended from your friends.

I worked with the founder Hamish Johnston to create a brand identity which could be use to launch the platform.

Hamish wanted the brand to be simple, accessible and inter- grate well with photography. To bring this vision to life, I concep- tualized a versatile logo, cen- tered around a pinpoint motif in- spired by digital maps; offering multiple versions, ensuring its adaptability across various mediums.
  • Freelance
  • Branding & Social Assets
  • (2023)



The brand guidelines I developed for Word Of Mouth includ- ed three distinct logo variations, a refined color palette, and a foundational framework for fu- ture social media assets, primed for further expansion.

Hamish liked the contrast of a sleek and straightforward type- face, paired with a more ornate and experimental one. I came up with the combination of Kelsi and Neue Haas Grotesk which worked perfectly.I went on to create dynamic social templates for Word Of Mouth. These templates catered to a range of content, including recommendations, travel guides, and captivating photojournalism. Additionally, I crafted eye-catch- ing promotional assets to ele- vate Word Of Mouth’s presence across various platforms.

WORD OF MOUTH BRAND DECK 

SOCIAL MEDIA TEMPLATES

OUT OF OFFICE