Graphic designer based in London. Specialising in editorial design, typography, print design, zine production, digital design, video editing & social media. Companies I’ve worked with include Peckham Levels, The Leanne Pero Foundation, Mixmag, The Digital Fairy, Foundation.FM, Worldwide FM, Young Artists, XL Recordings, Mr. Scruff and more.

For work enquires / collaborations feel free to contact me at moiraletby.contact@gmail.com.

Download my PDF portfolio & CV here. 
Work



PINK NOISE ZINE

I started a publication in 2017 about women interested in music production and DJing, which overtime developed into a project faciliating a wider conversation about community in dance music. 

This project has been featured in It’s Nice That, Mixmag, I-D, Red Bull and Elle.
  • Self-Initiated Project
  • Dance Music Publication
  • (2017 - 2022)





ISSUE #4: These Four Walls (2020)
Issue 4’s theme came at a weird time. We started the curation of ‘These Four Walls’ back in October 2019, calling out for submissions around the theme ‘Spaces’, however, in light of the pandemic we had to have a think about how this affected our plans and theme. 

We felt like the conversations about Spaces were ever-changing but still very relevant to what was going on around us - seeing the shift to digital spaces, reflecting on how we left our physical spaces and the improvements that can be made. A time of reflection to seek truly safe spaces before the world and those spaces re-opened. The pieces were edited and changed throughout the pandemic to reflect the new conversations that were being had and developements being made.  Featuring:
Good Night Out: A workshop on safety and accessibilty for D/deaf and disabled people in our nightlife (facilated by Kai Stone
Chloe French: Exploring revolutionary spaces in Leeds featuring Tongue N Teeth & Party Moms Society
Eden Alison: Living Inside the Outside Margin
Chalane Bauzo: One Step Forwards, Two Steps Back
Misha Faulty: Screaming For Earplugs
Samatha Schaeffer: Safety Vs Security in Clubs

Interviews:
The OS Community
Technomate
Partisan Collective 
TAAHLIAH
+ more! 

ISSUE #4 PULL OUT POSTER & STICKERS 

ISSUE #3: REAL TALKOur third issue ‘Real Talk’ was an outreach for longer-more opinion based essays from our readers & fan-base. Whilst curating this issue, we spoke to not only producers & DJs but also people who play other very crucial parts in the club & dance music scene such as promoters and punters.  Featuring: 
A Meme Is Worth 1000 Words by Samantha Schaefer
Cut The Crap by Pheobe Gardener
How I Maintain My Box by Eden Alison
Music production guide with Ciel, Octo Octa & Ikonika
Sydd’s Mixing Tips

Interviews:
Sita Abellan
Esme (Earwax)
Slut Drop Leeds
Frankie (Foundation FM)

ISSUE #3 PULL OUT POSTER, STICKERS & MERCH 

ISSUE #1: THE ORIGINAL
Interviews:
Umfang (Discwoman)
VAJ.Power
Call Super
Mali / Z-Lovecraft (Rhythm Section)
Minimal Violence
Girls In Sound (MINA)
TGAF
Yanna Richards


ISSUE #2: DO IT YOURSELF
Featuring:
A guide on using CDJ’s!
Interview: Kidä
DJ Workshop Directory
Interview: Meat Free MCR
A DIY clubnight guide
Interview: Frankie & Umfang (Discwoman)
Interview: Sarra Wild
Miley Serious 
Artwork by Glasgow artist Miu Hatano - 

AMIGAS.LIVE

AMIGAS Live collective was founded by Laura Davidson, a promoter and live-event booker with nearly 20 years experience working in the music industry. Based between London and Barcelona, it is our mission to create the next generation of festival headliners and reinvigor- ate the live industry.

AMIGAS is an inclusive, fe- male-run business that aims to unite and collaborate with wom- en from across the music and events industries. They strongly believe that sustainability, inclu- sivity and innovation should be considered in everything that they do.

My client requested a brand re- fresh which featured the use of gradients, as well as a flexible seasonal colour palette which can be used across the year. I created a brand refresh with these requirements with event listing & flyer templates for their social media.
  • Freelance
  • Branding & Social Assets
  • (2023)





I was tasked to develop their brand which was contained only to their logo.

The client requested a flexi- ble colour palette which would change with the seasons to keep it fresh. They also wanted to incorporate a spanish influ- ence so we decided to make the inverted exclamation marks a key part of the brand.

To keep it simple, we stuck with the original typeface they had been using (Poppins) and I had created treatements (stretched type & a glow) to create a dis- play version that was more ex- citing.To keep it simple, we stuck with the original typeface they had been using (Poppins) and I had created treatements (stretched type & a glow) to create a dis- play version that was more ex- citing.

I developed a social assets fro Amigas so they could use them to post about upcoming shows & artists. These would follow the seasonal theme with changing gradients & the use of stickers.


AMIGAS LIVE BRAND DECK
SOCIAL MEDIA TEMPLATES

WORD OF MOUTH

Word Of Mouth is an online travel guide providing guides, tools and tips for your travels that are recommended from your friends.

I worked with the founder Hamish Johnston to create a brand identity which could be use to launch the platform.

Hamish wanted the brand to be simple, accessible and inter- grate well with photography. To bring this vision to life, I concep- tualized a versatile logo, cen- tered around a pinpoint motif in- spired by digital maps; offering multiple versions, ensuring its adaptability across various mediums.
  • Freelance
  • Branding & Social Assets
  • (2023)



The brand guidelines I developed for Word Of Mouth includ- ed three distinct logo variations, a refined color palette, and a foundational framework for fu- ture social media assets, primed for further expansion.

Hamish liked the contrast of a sleek and straightforward type- face, paired with a more ornate and experimental one. I came up with the combination of Kelsi and Neue Haas Grotesk which worked perfectly.I went on to create dynamic social templates for Word Of Mouth. These templates catered to a range of content, including recommendations, travel guides, and captivating photojournalism. Additionally, I crafted eye-catch- ing promotional assets to ele- vate Word Of Mouth’s presence across various platforms.

WORD OF MOUTH BRAND DECK 

SOCIAL MEDIA TEMPLATES

OUT OF OFFICE 

BORN N BREAD

In the spring of 2023, I developed & designed BORN N BREAD’s social media strategy for GALA festival.
  • Freelance
  • Social Strategy & Asset Creation
  • (2023)






Each year, BORN N BREAD put on a competition to join their stage at GALA festival. They wanted a 4 week plan in the lead up; including throwback reels, competition branding & assets, teasers, interactive so- cial posts etc. The social media plan aimed to look back at the previous year’s competition and GALA Festival experience but also to get BORN N BREAD’s audience excited about the up- coming festival & creating shar- able / interactive assets that en- couraged new/upcoming DJ’s to enter their competition.

SOCIAL ASSETS & REELS

ROKIT VINTAGE

A digital campaign proposal for Rokit Vintage embracing Gorp- core & Wellbeing trends.

Gorpcore, a rising fashion move- ment, blurs the lines between outdoor utility wear and vintage style—a trend that perfectly res- onates with Rokit Vintage’s time- less appeal.

Inspired by these trends, I craft- ed a campaign that not only re- flects Rokit Vintage’s iconic 60’s aesthetic but also draws inspi- ration from the authentic visual language found on platforms like Depop, where independent sell- ers showcase vintage pieces in a relatable and unfiltered way.

My campaign was born out of a post-lockdown world, where people were eager to explore the outdoors and express their individuality through fashion. It’s about combining style with func- tionality, embracing the spirit of adventure, and reconnecting with nature.
  • Pitch
  • Campaign Design Concept
  • (2020)






LAZY OAF

A digital campaign proposal for Lazy Oaf pushing their ‘VIP OAF’ concept.

This was a quick brief (over a few hours) to create the visual lan- guage for a campaign pushing their VIP OAF reward scheme allowing customers access to selected collections & collabo- rations, advanced warning and further discounts on sale, birth- day and half birthday gifts, free delivery & lots of other benefits.

I was given a set of stickers, typefaces & logos and took in- spiration from their very strong existing brand & aethetics; cre- ating assets inspired by the golden ticket.
  • Pitch
  • Campaign Design Concept
  • (2020)






WORLDWIDE FM

During my time at Worldwide FM I mostly worked within social media & strategy but also took on a lot of the design responsibi- ties. I assisted creative director Raj Sidhu to develop assets for socials & events, as well as de- signing inserts for their monthy test press club releases.

Overtime, I worked on templates for regular social media assets that were posted every month; including their Album Of The Week Asset, Daily Schedule As- set & an asset which was more flexible and used for special broadcasts such as World Poet- ry Day & World Refugee Day.
  • In-house
  • Social Strategy & Design
  • (2021-2022)





World Poetry Day
World Refugee Week
Independent Venue Week
We Out Here 2022
WWFM x Nura Sound